Our Story
About Us
Cloudfel started with a simple wish: Reinfel the reindeer plush and baby clothes should feel as good as they look.
Too many cute baby costumes are worn for one photo, then forgotten in a drawer. They're scratchy, stiff and made for one night. We wanted something different: a plush onesie so soft that babies want to live in it, and so charming that every day feels a little bit special.
Meet Reinfel
Reinfel is our very first friend: a little reindeer withy soft antlers and woodland spots. He's made for the everyday, from slow mornings and stroller walks to naps and giggles, plus every holiday photo in between.
What we believe
- soft comes first. If it isn't cuddly, it doesn't make the cut.
- made to be worn, not stored. Everyday comfort with storybook charm.
- small details, big smiles. Every hood, antler and spot is designed on purpose.
- for real families. Easy changes, easy washing, easy gifting.
More?
Reinfel is just the beginning. More friends from the Cloudfel forest are on the way.